THE BEAUTY OF SIMPLICITY

Anna Ruohonen Collections follow the tradition of Finnish design; the forms are architectural, the cuts are considered, simplicity is intentional. Her ambition is to bring beauty to everyday life; with elegant, high quality clothing.

Being destiny or a coincidence, living in Paris, has given to her style a touch of femininity and elegance. Together with minimalist and functional Scandinavian style of design, she creates a clothing line, that is strong, interesting, personal and recognizable.

WHITE LABEL and BLACK CLASSICS

As a designer Anna Ruohonen considers that a piece of clothing is not made just for one season, but rather it should be able to withstand time as a beautiful object. Ruohonen’s philosophy is specially reflected in her designs under the title “BLACK CLASSICS”, a timeless collection. This permanent collection is like an archive of the designer’s own favourite pieces, her own classics. Classic models that have mastered the seasons live on in eternal black, like the shadows of her main line. However these BLACK CLASSICS models can be ordered in seasons colours.

“WHITE LABEL” is the seasonal collection, with wide range of colours and materials. The Collection that is exploring new shapes and fabrics. Best ideas, shapes will move to the black collection.

THE ART OF MATERIAL

For Anna Ruohonen the inspiration for a collections often starts from the material. For her the extremely high quality fabrics are essential and the choice of material plays an important role in the design process. She draws a little, only some sketches for her self, but she rather works directly with the fabric and the shape simultaneously. She often lets the material decide for the form and the coincidence for the detail. She is like the artistic director following a natural process. In her final design decisions, however she is severe.

ENVELOPING KNITWEAR

Knitwear plays an important role in the collection. Anna Ruohonen has a unique possibility to work with a small knitwear atelier in Paris, which allows her to experiment with the materials and the forms. While reviving some traditional techniques, she is creating a modern and unique knitwear collection.