I believe in design with a strong personal touch and vision. The seasonal trends are not my driving force. My clothing is neither in, nor out of fashion. My style is a result of an individual design process. High quality products with a strong idea of design stand up to the time. Creating aesthetic objects is our responsibility for our mutual visual environment. The heritage of Scandinavian design is to create beauty for everyday life.
To my mind, ecological responsibility means that you concentrate on the quality and you reduce the quantity. I only do what is necessary. There are no unnecessary stocks or prototypes. We fabricate only once the clothing is ordered. There is no wasted clothing in wrong sizes or in wrong colours.
I believe in a human touch, personal service and flexibility. I am interested in the ways people are individual, personal and asymmetric. The clothes only come alive and find their final form once worn by somebody. Everyone is beautiful in her or his own way. What matters is the style, not the age nor the physique. Our clothing is adapted to the size of the client. Our sizes are individual and real, no standards, no vanity sizes. As we keep records on our clients, you can make new orders later on from where ever you find yourself that moment.
In a beautiful final product every tiny detail has found its place. It seems that the piece has always existed. Simplicity is the ultimate sophistication.