Pre-order concept

# WE BELIEVE IN NO STOCK

Pre-order concept

Anna Ruohonen produces all her collections based on a pre-order concept. Everything that is produced is done on demand. The first pre-order production on her ready-to-wear collection was started on March 20th,  2021.

“We want to change the way we consume and make fashion. We want to reduce the amount of waste and damage done to the ecosystem and therefore we are shifting entirely to a pre-order system. All our collections will be made on pre-order only. We want to encourage slow shopping and well-considered purchases and we want to change the shopping mindset. “

How does it work?

You select a model, size and colour available. All the options can be viewed online and at our stores in Helsinki and Paris. You pay 50% of the price when placing the order and the other 50% right before shipping when the product is ready to be delivered. In case of any problems with the production, you will be refunded the entire amount you have paid. It is estimated that you will have your product ready within two months from the day you have placed the order with us. We will collect  the orders for proximately 4 to 6 weeks or until the necessary item amounts are reached and then we will need 2-4 weeks time to produce them.

Online measuring

We are excited to announce that we have started a partnership with Sizey, a Finnish start-up online measuring company. Our partnership with Sizey will be a natural continuation on our sustainable road. By being able to offer our clients a digital measuring tool, which helps our customers choose the correct size of the product in our online store, we can reduce mistaken purchases and returns of wrong size pieces. By combining our expertise we can help the fashion industry become even more sustainable.  

We are excited to be part of this new and sustainable way of production and shopping. And we are happy to be part of the slow fashion movement.

Thank you for making the change happen with us!

Protos: Victor Matussiere

PRE-ORDER IS OPEN NOW!
AR31 Work dress- AR by ANNA RUOHONEN
AR31 Work dress

This dress is the latest addition to our AR by ANNA RUOHONEN collection. It is a classic loose-fit, straight-lined dress and it has been in our made-to-measure collection for years. The sensual opening at the front gives this dress a very elegant touch. It is one of our most favourite models.  It is every woman’s dream dress, a  perfect 18 hour-dress which adapts well from day to evening; from office to special occasions.

The dress is made out of high-quality jersey crêpe, which makes it firm and well structured.

I am very happy to tell you that all AR by Anna Ruohonen pieces are made in Finland from material to garment.

AR06 Pencil skirt- AR by ANNA RUOHONEN
AR06 Pencil skirt

“The best pencil skirt I have ever had,” says one of our clients.  You can wear this skirt all year long. It has a large waistband that makes it extremely comfortable. It suits all occasions and flatters all body types.

The skirt is made out of high-quality jersey crêpe, which makes it firm and well structured.

I am very happy to tell you that all AR by Anna Ruohonen pieces are made in Finland from material to garment.

AR18 Short jacket- AR by ANNA RUOHONEN
AR18 Short jacket

We love to pair this small jacket with a pencil skirt, a combination that works everywhere and every season. Simple square shape of the jacket also works very well with a pair of trousers. Small pockets at the front are hidden in the seams.

The jersey crêpe is firm and well structured giving this jacket an elegant yet casual look.

 

 

I am very happy to tell you that all AR by Anna Ruohonen pieces are still made in Finland from material to garment.

AR19 Flat knit-AR by ANNA RUOHONEN
AR18 Flat knit

Flat knit was originally made for men. It was one of the best sellers in the Men’s collection for years. The original Flat knit was made out of boiled wool.  In AR by ANNA RUOHONEN collection it has become a popular unisex piece that works well for both genders. Like the name tells you the form is flat, which gives the shape an interesting twist and lets the high collar drop asymmetrically. The structured shape appeals to designers and architects. This effortless and yet elegant sweater works for both formal and informal occasions.

The jersey crêpe is firm and well structured giving this sweater an elegant yet casual look.

 

I am very happy to tell you one more time that all pieces are made in Finland from material to garment.

AR15 Crêpe dress- AR by ANNA RUOHONEN
AR15 Crêpe dress

The crêpe dress is one of our best sellers. It is feminine and elegant. It is every woman’s dream: a perfect 18 hour dress which adapts well from day to evening. Fitted bust, gathered pleats at back panel and a wide hemline give this dress a very dressy look. The bias cut at the front makes it comfortable to wear. It is perfect for  all body types.

The dress is made out of high-quality jersey crêpe, which makes it firm and well structured.

I am very happy to tell you one more time that all pieces are made in Finland from material to garment.

Pre-order method, local production, and natural recyclable fabrics represent our fashion philosophy and are our vision for sustainable way of producing and consuming.