We are at ANNA RUOHONEN committed to protecting your privacy and we comply fully with the requirements of the Data Protection Legislation.

We do not collect, trade, sell or transfer any personal information except where it is specifically and knowingly provided by you with your consent. We only collect personal information that is necessary to process and fulfil your orders or undertake the facilities offered by this web site.

We supply personal information to our bankers only for the purposes of collecting payment and dispatching your order.


We are collecting information about you when you are actively filling in information on our website, signing up for our newsletter, making a purchase, or when giving it to us in our stores in Helsinki or Paris.


We use service from Google Analytics to collect web statistics. The information is used to measure and to enhance the user experience and to follow up on marketing and sales campaigns.


Any dispute concerning these conditions is to be settled in accordance with Finnish law since 2nd Concept Oy is situated in Finland, and since Finland is the country where all business transactions take place. 2nd Concept Oy follows the recommendations of the National Board for Consumer Complaints.