This website is operated by 2nd Concept Oy, Finnish representative of ANNA RUOHONEN brand.

Customer service: 


tel:+358-50-5550966 (Mon-Fri 9:00-16:00 CEST+1h)

2nd  Concept Oy

Anna Ruohonen Concept Store

Uudenmaankatu 15

00120 Helsinki



Prices are informed in euros (EUR) and are including VAT (24%) Prices do not include delivery or custom costs. Orders from non-EU countries might be subject to duties and/or taxes. Duties and/or taxes are the responsibility of the customer and are due at the time of delivery.

Payment methods 

We accept most common credit cards and e-payment (for Finnish customers) for payments.

Payment service provider

Paytrail Oyj (2122839-7) acts as an implementer of the payment handling service and as a Payment Service Provider. Paytrail Oyj will be shown as the recipient in the invoice and Paytrail Oyj will forward the payment to the merchant.

Paytrail Oyj is an authorized Payment Institution.

Paytrail Oyj, business ID 2122839-7

Innova 2

Lutakonaukio 7

40100 Jyväskylä

Phone: +358 207 181830


Paytrail Oyj (FI2122839) provides NetBank related payment transfer services in co-operation with Finnish banks and credit institutions. For the consumer, the service works exactly the same way as traditional web payments.

Delivery and Return policy

We deliver to all countries. Delivery time after the dispatching of the order within Europe is 3-7 working days and to outside Europe 4-10 working days.

You receive an order confirmation and tracking information by email. You can use this information to check the shipping status of your purchase.

Shipping cost 

Shipping costs vary depending on the delivery country. The delivery cost depends on your country, the size and the weight of the package. Current shipping costs for a normal size package are the following: Finland: 8€, EU: 15€, Europe outside EU: 25€, rest of the world 35€. Shipping is calculated and displayed in the checkout after the delivery address has been given.


Currently, we offer Posti Economy service Delivery. For most of Europe delivery will happen within 3-5 workdays. If you wish you can propose your own shipping method. Contact us for the information.


We offer you a 14-day money-back guarantee. You will receive a full refund when we have received the returned unused product. The costs of the returns are at the expense of the customer.

Second-hand products can not be returned. 

Made-to-order products that have been made out of customers measures can not be returned nor cancelled, we only guarantee de fitting.

If you want to return the product, please notify us for return by email to store(a)annaruohonen.com or calling us +358 50 5550966 (Mon-Fri 9:00-16:00 CEST+1h).


If your find any fault in products you have purchased, please contact our customer service by email store(a)annaruohonen.com or call us to +358 50 5550966 (Mon-Fri 9:00-16:00 CEST+1h) for instructions.